Benefits of Using Google Tag Manager

  • You don’t have to be a coder to use Google Tag Manager 

Traditionally, you need to send a request to your developer to add pieces of code/pixel in the website’s backend. With Google Tag Manager, you require no programming knowledge and anyone can make updates as needed.

  • Managed all in one spot

Using one simple interface to create all your tags - the code needs to be placed on your website only once. Once placed, you will no longer need to depend on your developer to place any codes on the backend 

  • User Management 

GTM gives complete control to from no access to edit rights to who is responsible for making changes to the website

  • GTM also works with Non-Google Products

Google tag manager integrates with all third party tags, like Facebook pixel. 

  • It’s Free! 

Google Tag Manager and Google Analytics are absolutely free!